I was the first to learn a new set of proprietary content creation tools in order to teach the rest of the content team. Madden NFL Mobile Season 3 saw a steady progression of my role within the content team. I also continued to work with our tools engineers to identify issues with our toolset, improve workflows, and propose & design new tool features to make content creation easier as the team has grown. In addition to the above, I continued to evolve and champion the grammar guidelines I created during MM S2. I am always willing to talk about my design philosophy and provide a deep-dive into how I approached content designs. It was proof that our previous learnings in both engagement and monetization design had paid off. It garnered high praise from our players and it was financially successful, generating the highest average revenue per spender of the entire season to date. The Easter promo is perhaps the most well-balanced promo I ever designed for MM. 2018 proved no different, with Easter content catapulting the game back into the top 10 top-grossing games on iOS. 2018) - The Easter promo is always a fun one for MM. That was no different in 2018, with MM hitting the top 3 on the iOS top-grossing chart on Super Bowl Sunday!Įaster (Mar.-Apr.
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The Super Bowl promo is a consistent driver of revenue and engagement.
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2018) - The Pro Bowl promo is typically short & sweet, but that didn't stop the simple, engaging promo from bringing MM back to the top 10 on the iOS top-grossing chart! Working with analysts to find out why, I applied those lessons to subsequent designs. While the promo was financially successful, players lamented the complexity of the design, finding it to be confusing. Season 4's Most Feared promo proved to be both successful and a huge learning opportunity. 2017) - The Most Feared promo is an annual tradition. MM was a top 5 top-grossing title on iOS during this period. 2017) - The Color Rush promo replaced the Breast Cancer Awareness promo from prior years and performed incredibly well. Some of my most notable and successful content designs were:Ĭolor Rush (Sept. This meant taking a step back from actually creating as much content in order to focus on getting ahead with our seasonal content designs, working with PMs to identify and capitalize on new engagement and monetization opportunities, working with data analysts to craft designs that encouraged what we considered to be healthy player behaviors, and working with development managers to ensure we remained within the scope & capacity that our content team could produce. I assumed a leadership role, serving as the main point of contact between the growing live content team and our product & development managers.
With Madden NFL Mobile Season 4, my role on the team expanded quite a bit. Throughout all of this time, I represented the live content team during the production of new tools and features, ensuring that our live content workflows and expectations were being respected and considered at all times when it came to tools and features we would be expected to use and maintain. This provided a better way for us to illustrate not only our new gameplay mechanics and systems such as player archetypes, but also took players through our typical content promo flow in a more organic way. I was responsible for designing and building the basis for a new content “promo” that would be available to all players upon launching the updated title. We took this opportunity to truly revamp the new & returning player experience for the first time since the game’s original launch. The move to an updated game engine necessitated the rebuilding of all of our 3D gameplay scenarios. This included working with data analysts, feature designers, engineers, and artists to help shape the new core loop of the game and how our content promos would feed into it, as for the first time we would be introducing a real-time PvP mode, Overdrive, that would be central to the player experience.
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In this role, I helped guide the content team’s design direction and took part in stakeholder reviews, content greenlight/kickoff meetings, and milestone check-ins from the other side of the table, so to speak.ĭuring this time, I also moved into a pre-production design role in the months leading up to our full launch production period, where I helped lay the groundwork for the live service design strategy for the upcoming year. My role on MM S5 expanded once again, seeing me take on the new challenge of mentoring the growing content design team as a stakeholder in our live content design process. A new engine, a new title, and a whole new real-time PvP mode dominated the conversation Madden NFL Mobile had become Madden NFL Overdrive. Madden NFL Mobile saw it’s biggest change yet in Season 5. Madden NFL OVERDRIVE (MM S5, 2019 product year)
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